HPI's Mobile unit Mobilocity, originally launched in spring 2011 has started 2012 with a boom! Mobile surveys are of huge benefit to our clients in reaching audiences at specific moments of their day or at critical times in the purchase process. Studies already undertaken include the massive launch of Westfield's new shopping centre and a study of mobile users' reaction to new apps in Urguguay. For 2012 we have new techniques to evaluate mobile apps and mobile advertising. If you'd like to hear more, contact Liam Corcoran or Dan Lewis.
Dan is a stalwart of HPI and a hugely popular choice to head our largest research unit. He is well known to many of our major clients and will continue to spearhead some major accounts. Sarah joined HPI last September from clientside at Betfair. She brings very valued understanding to the unit and insight into the needs of our clients. Dan and Sarah have exciting and ambitious plans to grow the Quantitative part of the business and to hit home our advantage of highly integrated Qual and Quant research, which many of our clients have praised us for.
This January, we joined forces with elephant communications to showcase work on how consumers are really responding to the economic climate and their changing consumption of news media. At each central London seminar, we share the latest findings from HPI's long-running 'Coalition Consumer' study and elephant communications Media Dynamics.
Coalition Consumer is an in-depth exploration of consumer outlook and financial coping strategies under the coalition government. The tracking study follows people's hopes and fears, confidence and financial outlook and adopts an attitudinal approach to provide a dynamic understanding of responses to the economic downturn.
Media dynamics explores the changing face of news consumption in the UK. The new material, prepared for a number of university lectures this winter, will be available publicly for the first time. Bellamy's session examines whether content or channel is king to consumers and whether the economic downturn or technology is proving most significant in shaping how people follow the news.
Both studies will bust myths, ask questions and help organisations to put the consumer truly at the heart of their thinking for 2012. Indeed, as the January seminars are so oversubscribed we are running another in late February, which will have the first Coalition Consumer results from 2012.