Understanding your audience is key for well-focused marketing. Decision Dynamics provides an insight into a consumer’s decision-making process by providing a framework that identifies the criteria by which brands are evaluated.
Typically, six steps are involved from initial stimulation through to final selection/purchase. Each decision is an opportunity for the brand to be rejected – so recreating the customer journey establishes the key factors at work when a consumer is making the decision to buy a service or product.
Abbey, Intel, Nissan and e.on have all benefited from the rich insights provided by Decision Dynamics.