Companies often invest considerable sums in sponsorship properties and their activation; our Sponsorship Effectiveness technique highlights the ROI and brand benefits that are generated.
Our proven effectiveness model, Reach Awareness Attitude Predisposition, measures consumer exposure and brand connections with the sponsorship. We have data on over 200 brands worldwide with which we can benchmark your findings. A relatively detailed survey can comprise as little as 5 minutes of questions so it can be incorporated into existing tracking or a comprehensive survey can be conducted as cost effective stand-alone research. Armed with our findings the effectiveness of sponsorships can be compared with other marketing initiatives.