The days when a standalone 30-second TV commercial was all a media schedule required are long gone. Today’s best campaigns are integrated, multi-media affairs - and evaluating them properly takes a special approach. Superglue is HPI’s proprietary technique for the media neutral world.
Superglue measures just how integrated, or ‘glued’, your campaign is. It assesses how consumers decode it, how the different elements hang together and the impact it has on your brand.
Clients such as AOL, British Airways, Sky, Honda and Barclays have all experienced Superglue’s evaluative power.