Our unique approach to international research is set around our four 'I's:
i. Immersion: We start with immersing ourselves in our clients business, so we are really able to challenge the brief. We then get to the heart of the brand environment, tapping into our local partners' knowledge. We immerse ourselves too, with retail visits and communication audits, layered with visuals, photos and respondents' diaries.
ii. Interrogation: In the fieldwork phase we design a fit for purpose approach and use our pioneering models & methods to drill down into respondent attitudes, beliefs, motivations and behaviours.
iii. Incubation: Post-fieldwork we re-contact respondents to review
responses, gaining more reflective 'cold light of day' reaction.
iv. Illumination: It’s crucial clients live and breathe the findings– so we ensure our insights are delivered in a manner that involves, stimulates and energises.
The result is sensitive, richer, deeper international research - as the likes of Nokia, Barclaycard, Visa and Epson have discovered.