successful missions

The proof is in the pudding as they say. We are passionate about ensuring our clients Discover More, as reflected in our 9.0 mean satisfaction rating and one third giving us the magical 10 out of 10!

Below is a snapshot of recent missions we are proud of.

British Airways

British Airways wanted to update their First cabin brand proposition, to maintain market leading status, reflect updates to the First cabin and align with the BA Masterbrand proposition.

How HPI contributed. A 3 stage research study exploring sector dynamics and developing and evaluating potential proposition territories. We conducted depth interviews across key BA markets including UK, US, India, UAE and China, identifying a unique and motivating proposition for First - 'Dedicated to contemporary elegance and intuitive service'.

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London Eye

London Eye was at a crossroads in terms of being confident that their defined brand values resonated with customers.

How HPI contributed. Using innovative Sensory Stimuli, we explored relevant touch, taste, smell, aural and visual senses via a programme of consumer workshops and in-depth interviews conducted in situ. The research highlighted a number of core values associated with the Eye which led to reclassification of those considered 'primary' and 'secondary'. It was also highly productive in terms of pinpointing aspirational as well as current brand senses.

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Majestic

Majestic was seeing moderate business success in a difficult and recessionary climate, but were concerned at the level of customers they were losing.

How HPI contributed. We undertook customer centric research to understand the motives and drivers for where people shop for wine and their needs and priorities when doing so. The results actually showed how well Majestic could and was delivering the right offer and wine buying experience, but a lot were put off shopping more frequently by the 12 bottle minimum purchase and the resultant long gaps between visiting to Majestic meant it slipped out of mind. We then worked with Majestic on how to shape and communicate a revised 6 bottle minimum to maximum effect. This has led to a marked increase in sales and impressive business growth.

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Santander

Guiding the path to rebranding Abbey and Alliance & Leicester to Santander in the UK

How HPI contributed. Via an extensive programme of qualitative and quantitative research, we provided crucial guidance for Santander's fully-fledged entry into the UK marketplace. Our research was central to key decisions in the rebranding process, including the final decision on brand name within the UK, the speed of the migration, the mode of announcement and the core brand proposition. The research united together qualitative and quantitative methods in a flexible and responsive programme, adapting to client priorities at short notice, and generating guidance through close collaboration with the Santander brand team in the UK.

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William Hill

William Hill needed to gain deep and meaningful insights into the online bingo player.

How HPI contributed. Employing a qualitative 'fly on the wall' approach, we truly immersed ourselves into the lives of the online bingo player - understanding them as individuals as well as their playing habits and needs. We identified key user segments, the results of which helped William Hill better understand their current players and a steer towards growing market share.

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Don't just take our word for it...

Everybody pulled out all of the stops and delivered. What more can a client ask for? Well, what abouut decent, likeable, intelligent people? HPI delivered on that as well.Rod Price, Santander