Financial services is an important sector for The Isle of Man, but the Government is keen to diversify the economy by attracting inward business investment and entrepreneurial individuals.

A public/private sector committee was formed to direct the development of a clear and compelling national identity. HPI was appointed to help select and hone concepts as well as provide guidelines for the creation of a ‘brand’ identity. We undertook a three-stage research plan, using mixed methodologies, interviewing residents and current and prospective businesses. The result was a clear strategic direction and the proposition and line ‘Freedom to flourish’ is now being incorporated into communication targeted both on and off the island.

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