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Terry Prue Senior Partner Terry joined HPI from JWT. Joint head of HPI's quant unit, he talks and writes about the challenge of creating effective communication. His paper on evaluating DM for News International won a first prize in the Marketing Research Awards. Projects include developing new measures for the emotional impact of communication and contributing obscure facts about Ramsgate to Wikipedia. Three times a previous winner, he has helped judge the IPA Advertising Effectiveness Awards on four occasions - which, he admits, is a lot easier than writing them! terry.prue@hpiresearch.com |
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